This quote gets to the center of everything that makes Porsche what it really is. As as an organization, a brand and as an automotive manufacturer. It's been our guiding star - for more than 65 years. And all of the values that characterise our vehicles and our work are covered by it.
At first, I could not locate the auto I Had been dreaming of: a small, lightweight sports car which uses energy efficiently and looked around. Therefore I chose to build it myself.
Ferry Porsche
His vision of the ideal sports car has consistently driven us - . And we get nearer every day to attaining it. With every version, every development and every notion. On the way, we follow an agenda, an ideal that unites us all. We refer to it just as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate performance into rate - and achievement - in the most sensible manner possible. This principle originates on the race track and is embodied in each and every one of our automobiles. We call it "Intelligent Functionality".
Porsche is a unique business with powerful ideals. Doctrines and our values permeate through everything we do to make sure that we always stay true to our principles. We have a definite idea about who we are and how we approach things and always meet with our own high demands. Because of this, despite what others may be doing, we at Porsche actively seek to stretch limits and are committed to continual advancement.
In line with the principle of achieving maximum output from minimum input, this race-inspired philosophy is built-in to each and every one of our autos since day one. Because the 356 Nr. 1 was assembled.
Where this confidence comes from? The reply is simple. We never forget who we are.
Did Porsche Sports Cars become design icons? Because they were successful? Because individuals found them "appealing"? On the other hand, the truly impressive thing was the harmony of the design theory, where function is followed by layout.
A Porsche is instantly recognisable. This is thanks to contours and the distinctive design idiom: the roofline, the wings which are higher in relation to the bonnet, the strong shoulders. Characteristics that every Porsche version has picked up on and reinterpreted for character and a unique age - for more than 60 years.
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